The Importance Of Colour Schemes On Business Websites

November 30, 2011 at 2:34 pm

During the web design process, one of the most important aspects to consider is the colour scheme which will run throughout your business website. Colour scheme is one of the strongest aspects of your website’s branding and as such it is of paramount importance that you get it right.

A colour scheme is the bare bones of your web design. Every other aspect of your branding will be built around the colours you choose to form your design. Thus, it is important that you choose colours that complement each other, rather than simply picking two or three colours at random.

Creating a good scheme of colours is not an easy task and it is sensible to use a design tool like Adobe Kuler, one of our favourite web development tools. Kuler will allow you to form a range of colours that look good together, ensuring that your business website is aesthetically pleasing and hence that you can build a strong brand image around the selected colours.

It is impossible to overstate the importance of colours on your business website. It is colour that creates the basic visual look of your website and thus, bad colour choices can lead to the overall web design looking awful. A bad colour scheme creates a poor impression of your company and brings your professionalism into question. No customer is going to buy from a company whose business website is poorly designed. It’s as simple as that and so getting the colour scheme right is an integral part of a good web design. Many companies that could potentially make a lot of money from online sales shoot themselves in the foot by having a below-par colour scheme, leading to a below-par overall web design. It’s a recipe for disaster.

Choosing appropriate colours is just as important as choosing ones that go together. For example, whilst brighter pastel colours may go well on a website selling paintings, they’d come across as inappropriate on a funeral director’s website. It is integral that the target audience of your business website is clear in your mind when deciding on the colour scheme that you want to use.

To conclude, the use of a consistent, well-selected colour scheme is one of the most important aspects of any good business website. It is of utmost importance that the scheme is well co-ordinated and appropriate for the ethos of your business in order to produce the best possible web design to bring customers to your page.